Communication strategies

Communication controls key processes and their support frameworks. Frameworks enable management to create and connect with personnel. Our strategic communication frameworks lead to clearer communication, which leads to positive morale and improved productivity.

Your organisation’s internal communications system is extremely important and should be reviewed regularly. Each miscommunication costs your organisation time and money, and an effective communications system can reduce these costs. We work with management to develop a cohesive communications structure that meets your needs.

We identify tools and tactics, such as information processes, staff support systems, and staff training so that your organisation has effective and clear communication strategies in place.

What managers may not realise is that organisation’s systems and discourses are invariably linked. Norman Fairclough (1992, pp. 72-3*) set out a three-dimensional conception of discourse. The three dimensions are social/organisational practice, discursive practice and text, which represent a working organisational framework.

The discursive practice(s) mould the text; however, the discursive practices and their reception are dependent upon the social/organisational practices of the message creator(s), the social practices of the message receiver(s) and the social context surrounding the discourse topic.


Pleasure in the job puts perfection in the work.

Management can be the key to clearer communication. For a range of unique development solutions for leaders and managers, go to

Dr Janet Brady uses practice-based research to provide practical insights for dealing with intangible management and leadership issues.


*Fairclough, N. L. (1992). Discourse and social change. Cambridge: Polity Press.

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